What We've Written About Content marketing

How to Get Your Blog Post Read: Tips for Great Photos

Picture of Canon 7D DSLR

I’d like to share with you one of the ‘secrets’ of good blog posts. Ready? Here it is: great images. But what if you aren’t a photographer? Well, as Martha Stewart found out tweeting her badly, phone-snapped pictures of restaurant meals, the quality of your images really matter. Here are three ways to get great, interesting… Read more »

Can your marketing make me cry? WestJet Video is a Slam Dunk

Okay, I’m not going to lie: WestJet’s Christmas themed video made me a bit teary. This is my pick for brand-building video-of-the-year. And here’s why: It is a story brilliantly told and executed It taps into the sentiment of the season It never tries to sell anything but at the same time subtly reminds us… Read more »

How to write for your blog – getting started

Writing Blog Posts

If you’ve ever wondered “how do I write a blog post?” you’re not alone. I probably get asked this question more than any other in my business. Our clients know that a blog is a great vehicle to tell their stories, answer questions and help their customers and followers, it’s just the doing it, that’s the hard part.

We’ve had many phone meetings to help our clients get the blog ball rolling. Finally we’ve coalesced all these calls into a top tips, how-to that we hope will help ignite the writer in you.

If you’re new to blogging, your blog is lying dormant, or you’re questioning your ability to do this blog thing, this article is for you.

3 Great Reasons to Feed Your Blog

The last few years for us has seen a spate of redesigned and developed sites for several long-time clients. Many of their old sites didn’t incorporate a blog. In the early site planning meeting this usually meant a conversation about the new blog. If clients haven’t been blogging, there is often an uneasiness about this idea of a blog – even today. “What is this blog thing anyway?”, “I don’t know if we can do it” and “we don’t really have anything to write about.”