It started with me saying “Hey look at all the traffic we’re getting!” Great, right? Who doesn’t want more traffic to their site? Except it was on a domain that I had taken offline a couple of months ago so there was no way someone could actually visit the site. Mystified, I took a closer… Read more »
articles by Glen Patchet
I’d like to share with you one of the ‘secrets’ of good blog posts. Ready? Here it is: great images. But what if you aren’t a photographer? Well, as Martha Stewart found out tweeting her badly, phone-snapped pictures of restaurant meals, the quality of your images really matter. Here are three ways to get great, interesting… Read more »
Have you ever watched a figure skater all of sudden pull a triple axle out of thin air? One minute he’s gliding across the ice and next thing you know he’s twirled, almost clearing the boards and swoosh, down to the ice again. It all looks so effortless that in the back of your mind you think with a little practice, you too could pull off at least a double.
Of course the reality behind that super-human moment are thousands of hours of ice time and as many bruises along the way. But whatever the sport, it’s that moment where something is rendered almost simple that is the culmination of all your efforts.
And simple is precisely the user experience we seek to offer when visitors arrive at your website. As Steve Krug famously wrote about in his book, Don’t Make Me Think, a great website should allow users to accomplish their goal as easily as possible. The zen feeling of a well designed site belies the hard work that led to this moment.