hot topics
Economy
When Times Are Tough - Don't Be an Ostrich
Marketing plans often get stuck up on a shelf to collect dust when the economy hits the skids - just the time when companies need to sharpen every tool in their belts and reach out to their audience. I call it the ostrich syndrome. But opportunity awaits those who decide to sieze the day.
SEO
Building sites for search engine results
Search Engine Optimization or SEO – we could write a book on the subject. But that’s been done so let’s just discuss the basics and what it means to you.
trends & tools
To Blog or Not to Blog? A 21st Century Dilemma
As traditional newspapers and television companies slash staff and costs in a bid to survive in a world where we get our more and more of our news and entertainment online, you may have at least toyed with the idea of starting a blog. We’re not talking about the personal, navel-gazing, narcissistic variety but rather the corporate species that allows you to share industry specific ideas, experiences, wisdom and trends.
Content Management Systems
CMS: Power to the People? or A License to Kill?
On the whole, we’ll go on the record and say we’re pro-CMS. After all it’s hard to build new and fabulous websites when your inbox is cluttered with requests to change this or that word on a website. So in that respect, please be our guest and edit away! But is it a good fit for your company? Here are some considerations.
best practices
Getting Started: The site audit
These days getting started on creating a new and improved website really begins by taking stock of where you’re at today – what we call a site audit. The first thing we like to do is listen. We want to know what is working well for you right now and where you feel you’re missing the mark.
Best practices
Planning – The Key to Success
Okay, we admit it – we’re a bit obsessive about the planning stage of our projects. Sure, we know, it’s not the sexy design stage that everyone wants to get to right away. It’s that eat-your-vegetables-discipline stage, that, *yawn* our clients are quite happy to have us fuss over.
Design
Bye, Bye Dancing Baloney!
Search Engine Optimization or SEO as it’s called in the biz, is responsible for a massive shift in the way many, if not most, sites are created today. In fact, any web developer worth his salts has gone back to school to adapt his or her skills to the new Google world.
Hosting
A Safe Home for Your Website
We host all of the sites we create – a policy that evolved quickly in the early days of our business (and the Internet itself).
