web essential
SEO – Building sites for search engine results
Search Engine Optimization or SEO – we could write a book on the subject. But wait, that’s been done so let’s just discuss the basics and what it means to you.
Good search engine results start with a well-built site. If your site isn’t built with Google and other search engines in mind, all your other activities such as buying AdWords is based on a shaky foundation. Like installing an expensive heat pump in an old house with no insulation, it’s money out the window.
If your site isn’t built with Google and other search engines in mind, all your other activities such as buying AdWords is based on a shaky foundation.
So what do you need to know about achieving better search engine results? Well as little or as much as you like, but a well-informed web developer that not only knows the ins-and-outs of building a site optimized for search without sacrificing design is all important. Understanding SEO will also help you to create content that is useful to your audience and also incorporates search terms and phrases that visitors are using to find you.
We think of SEO-friendly design like a pilot’s pre-flight checklist ensuring that every item is fully addressed before take-off. We work with our clients as their content is created or honed to ensure they understand what makes for good copy.
While no one knows exactly what the search algorithms include what is common to all, is a quality site with content created for visitors, not search engines.
